Frequently asked questions

Answers about Rolay, the AI voice roleplay platform for consultative sales teams. If you are evaluating the product, this page covers how setup, access, practice flow, and coaching work today.

What is Rolay? ▼

Rolay is an AI voice roleplay platform for consultative sales teams. Teams create realistic scenarios and client personas, reps practice live buyer conversations, and the platform generates structured feedback after each session.

It is built around team workspaces rather than one-off solo practice, so managers can review progress, reports, and coaching patterns across the team.

Do reps need a live manager to practice? ▼

No. Rolay is designed so reps can run voice roleplays on demand without scheduling a live mock call. Managers can review the transcript, score breakdown, and coaching recommendations after the session.

How much does Rolay cost? ▼

Rolay is free but works on a "Bring Your Own LLM" basis, which means you will encur costs for your LLM usage.

We support OpenAI and Azure OpenAI, and you can use your own keys or let us provision them for you.

We may introduce a paid subscription model in the future, but for now it is free to use.

How do we get started? ▼

A team creates a workspace, sets up its first admin account, configures the organization’s LLM connection, and then invites managers and trainees. Sign-in is workspace-based, using invitation links and org-scoped magic-link login rather than shared credentials.

After that, managers or admins can create scenarios and roleplays, and reps can start practicing.

Who can access what inside a workspace? ▼

Rolay supports three core roles: Admin, Manager, and Trainee. Admins manage organization settings, invitations, and LLM credentials. Managers and admins can create and manage scenario content and view team progress. Trainees can run roleplays and review their own results.

What can reps practice in Rolay? ▼

Reps can practice either a full consultative conversation or a focused stage: Introduction, Need discovery / FFNA, FAB / objection handling, or Closing. Scenarios can include roleplay context, visible objectives, hidden concerns, QTM inputs, objection examples, consultant objectives, and AI behavior instructions.

How realistic are the roleplays? ▼

Rolay is voice-first and scenario-driven. The AI client is shaped by the scenario, client background, personality traits, and difficulty level, so sessions behave more like guided buyer conversations than fixed branching scripts.

Difficulty also changes buyer behavior directly, from Level 1 cooperative up to Level 5 hostile.

What feedback do reps get after each session? ▼

Completed sessions generate a written evaluation report with an overall score, phase-by-phase scoring, detailed sub-score rationales, strengths, improvement areas, missed opportunities, notable moments, and recommended next actions.

Rolay also keeps the transcript and shows speaking-share analysis so reps and managers can review both the conversation and the coaching output.

Can managers track team progress? ▼

Yes. Managers and admins get a team dashboard where they can see members, current unlocked difficulty tier, and each person’s progress. They can open completed sessions and read the evaluation reports tied to each rep’s practice history.

Can reps train in stages instead of replaying the full call every time? ▼

Yes. Rolay supports staged practice for FFNA, FAB, and Closing. Those focused roleplays continue from a completed session in the immediately previous stage for the same scenario, language, and difficulty.

For those staged sessions, the prior session must have a usable transcript and a valid evaluation score of at least 7 out of 10.

How does difficulty progression work? ▼

Rolay supports five difficulty tiers: cooperative, neutral, skeptical, political, and hostile. For trainees, access is gated by unlocked tier.

A trainee unlocks the next difficulty tier by completing a full roleplay at their current level with a score of 7 out of 10 or higher.

What do we need to run Rolay? ▼

Rolay is browser-based and uses live voice in the app, so users need a browser with microphone access. There is no separate desktop app in this codebase.

Each organization also needs to configure its own LLM connection before roleplay and evaluation can run. Today Rolay supports both OpenAI and Azure OpenAI.

Which languages are supported today? ▼

English and French are the supported roleplay languages in the current product.